Rich Dad Education
This was our first attempt at a self-mailer. Rich Dad Education promoted on site real estate investment trainings in local markets all over the U.S. and Canada. We did a pretty good job as this package became the best performing direct mail piece in the company’s history, remaining our control piece for more than 2 years.
Star Trader
A sister company to Rich Dad Education, this buck slip was prepared as a bill stuffer in conjunction with American Express. As such we had to comply with some very stringent guidelines on the copy from AMEX. Response was good and helped us launch online trainings, which was a new revenue stream for the company at that time.
Home Source Realty
A direct mail postcard created for a real estate development company that was pioneering a new community near Ocala. The first project was called Harbor Hills. There were other developments that quickly followed the success of this one - and the overall area is now known as The Villages in Florida.
Rich Dad Education
Again, another experiment in a new format for Rich Dad. This was a maglog that I had great fun writing, working very closely with graphic designer, Shawn Murray, whose visual ideas helped inspire some of the copy.
